WHAT IS VISUAL MERCHANDISING? In A Nutshell...

 WHAT IS VISUAL MERCHANDISING?

Visual Merchandising, in a retail environment, is the more modern term for what was once called Window Dressers. Realising that these ‘window dressers were not only responsible for dressing windows but for everything you can literally see within the confines of the store, the name went through many changes.

In my years of personal experience my job description was a Display Artist, Visual Artist and finally Visual Merchandiser. The Visual Merchandiser name change also meant added responsibilities to the job, the most significant of these was the inclusion of merchandising the various product within their departments in the store.

Primarily the job description consists of:

Ø  Store Windows and implementation thereof

Ø  Signage and overall store marketing

Ø  Ensuring all store visuals are up to date

Ø  Promotional Implementation

Ø  Store and departmental merchandising

Ø  Seasonal Layouts

Ø  Christmas Decor implementation

Ø  Mall Centre Courts

Ø  Store Events Marketing

I could literally go on and on about the various job functions of a Visual Merchandiser and ultimately it is the type of business that defines the responsibilities of the Visual Merchandiser. Example – A visual merchandiser in a furniture store may have a different job description to that of one in a jewellery store and even that of a big department store.

 

It is vitally important to note that the Visual Merchandiser plays a very important role in the day to day running of the store by ensuring that all visuals, signage and merchandising are correct and up to date and that the store is ready for trade to customers both internal and external.